{"title":"Campaign MK\/25009\/YEP-3","description":"2025-2026 YEAR END PROMOTION (1\/12 - 21\/3)","products":[{"product_id":"sony-fe-sel-100-400-4-5-5-6gm-oss","title":"SONY FE SEL 100-400\/4.5-5.6GM OSS","description":"\u003cp\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 18px; letter-spacing: -1.52px; text-align: center;'\u003eSony FE 100-400mm F4.5-5.6 GM OSS\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style='color: rgb(112, 108, 122); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 13px; background-color: rgba(255, 255, 255, 0.95);'\u003eThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100mm to 400mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/span\u003e\u003cspan style='color: rgb(47, 53, 61); font-family: \"SST W01 Roman\", \"Helvetica Neue\", Helvetica, Arial, sans-serif; font-size: 38px; letter-spacing: -1.52px; text-align: center;'\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51427278225540,"sku":"A201793","price":21490.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/299f1d4d8edf3f46ce5bbb6fb8bf4261.jpg?v=1767074128"},{"product_id":"sony-a7s-iii-mirrrorless-camera-body","title":"SONY A7S III Mirrrorless Camera Body","description":"\u003cp\u003eFeaturing 12.1MP (approx., effective) back-illuminated full-frame image sensor\r\nwith ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video\r\nrecording capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat dissipating\r\nmechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until\r\nbattery ends8\r\n, a new autofocus system, and touch screen interface and side flip LCD screen, the\r\nnew Alpha 7S III will become the ultimate creative tool for video professionals and all types\r\nof hybrid still\/video shooters. \u003cbr\u003e\u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51430829392004,"sku":"A110601","price":23980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/ee658c8dcbc1c524396c1ce48893b750.jpg?v=1767216264"},{"product_id":"a7c-r-body-bk","title":"A7C R BODY (BK)","description":"\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003eSony announces the release of two new additions to the Alpha 7C series of\r\ncompact full-frame interchangeable lens cameras, the \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cm2\"\u003eAlpha\r\n7C II\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e and \u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003ca href=\"https:\/\/www.sony-asia.com\/electronics\/interchangeable-lens-cameras\/ilce-7cr\"\u003eAlpha\r\n7CR\u003c\/a\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003eThe Alpha 7CR is a new\r\ncompact full-frame interchangeable lens camera, boasting the high-resolution\r\nand rich gradation performance of a full-size image sensor with approximately\r\n61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a\r\ncompact and lightweight body (similar size and weight as the Alpha 7C II\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003e,\r\napproximately 515 g). In addition to daily snapshots, it easily realises\r\nhigh-quality image capture in a wide variety of settings, such as portrait,\r\nwildlife, and landscape photography, realising the combination of extreme\r\nhigh-resolution image capture with mobility and lightweightness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"paragraph\" style=\"margin: 0cm; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan lang=\"EN-GB\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003eBoth models are equipped\r\nwith the same AI-processing unit and BIONZ XR® processors found in Sony’s\r\nnewest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700.\r\nReal-time Recognition AF recognises a wide variety of subjects with high\r\naccuracy, and 5-axis in-body mage stabilisation provides a seven-step shooting\r\nadvantage when capturing stills. In terms of video performance, both models\r\nsupport high-quality 4:2:2 10-bit video recording up to 4K60p\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: var(--font-size);\"\u003e\u003cspan lang=\"EN-GB\"\u003e , and both models support Sony’s acclaimed S-Cinetone colour science for rich\r\ncinematic video. In addition, they have Active Mode in-body image\r\nstabilisation, AI-based auto-framing, digital-audio interface support, and\r\nother features that support high-quality video shooting.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\r\n\r\n\u003cdiv\u003e\n\u003cbr\u003e\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e\n\u003cdiv id=\"edn1\"\u003e\r\n\r\n\u003c\/div\u003e\r\n\r\n\u003c\/div\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51430890274948,"sku":"A111379","price":16490.0,"currency_code":"HKD","in_stock":true},{"title":"Silver1","offer_id":51430890635396,"sku":"A111380","price":16490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/97afb7b6fabef54955c8918302faa787.jpg?v=1767222296"},{"product_id":"fe-sel-28-70-2-8gm","title":"FE SEL 28-70\/2.8GM","description":"\u003cp\u003eHong Kong, November 20, 2024 – Sony today announces a first1 with the FE 28-70mm F2 G Master (SEL2870GM) – a premium E-mount lens boasting a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution and unrivalled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality2. All this achieved in a compact, lightweight and well-balanced design that gives professionals and creators the ultimate freedom to capture a variety of scenes with just one lens where no shots can be missed including portraits, weddings, sports, documentaries and cinematic video.\u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51431808991364,"sku":"A202404","price":21490.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/c42bab30b2f977d41a0785dcf31b6348.jpg?v=1767285155"},{"product_id":"fe-sel-50-150-2-0-gm","title":"FE SEL 50-150\/2.0 GM","description":"\u003cp\u003eHong Kong, April 23, 2025 – Sony introduces the FE 50-150mm F2 GM, the world’s first\u003csup\u003e1\u003c\/sup\u003e\r\ntelephoto \r\nzoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal \r\nlength of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution \r\ncomparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for \r\nvarious situations and subjects. As part of Sony’s renowned G Master™ series, the FE 50-150mm F2 \r\nGM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging \r\nresults for professionals using the Sony Alpha camera system.\u003c\/p\u003e\u003cp\u003eThe FE 50-150mm F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal \r\nchoice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth \r\nof field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. \r\nWhen shooting videos, the lens delivers stunning cinematic results and exceptional clarity. \u003c\/p\u003e\u003cp\u003eMeasuring at approximately 200 mm (7-7\/8 inches) in length and weighing approximately 1,340g\u003csup\u003e2\u003c\/sup\u003e\r\n(47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive \r\ncombination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal \r\nuse with its featured internal zoom design that maintains the lens’ length and weight balance despite \r\nfocal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for \r\nthose seeking a standard 50mm through 150mm telephoto range.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003csup\u003e1 \u003c\/sup\u003eAs of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens \r\ncameras.\r\n\u003c\/p\u003e\u003cp\u003e\u003csup\u003e2\u003c\/sup\u003e Excluding tripod mount. \u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51431814529156,"sku":"A202462","price":24980.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/966b50b5511b563030a4ea6ecd9f0ec8.jpg?v=1767286351"},{"product_id":"msz-muz-ln09vfr-1hp-inverter-heat-pump-split-type-air-conditioner","title":"MSZ\/MUZ-LN09VFR 1HP Inverter Heat Pump Split Type Air Conditioner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003eHuman Sense MOVE EYE\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cfont face=\"Arial, sans-serif\"\u003eDirect\/Indirect Flow\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cfont face=\"Arial, sans-serif\"\u003eDual Barrier Coating\u003cbr\u003e\u003c\/font\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.5pt; line-height: 107%; font-family: Arial, sans-serif; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003eThe product price has included\r\nthe indoor and outdoor unit, but the installation fee has not be included. Our\r\nstaff will contact customers and arrange on-sit inspection after purchase, and\r\nthe delivery and installation will be arranged upon acceptance of quotation.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"1 HP \/ Red1","offer_id":51433064136836,"sku":"B504887","price":12740.0,"currency_code":"HKD","in_stock":false},{"title":"1 HP \/ White1","offer_id":51433064398980,"sku":"B504951","price":12740.0,"currency_code":"HKD","in_stock":false},{"title":"1 HP \/ Black1","offer_id":51433064464516,"sku":"B504952","price":12740.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/96a8971c3dac12165815b8fb484ac1f7.jpg?v=1767328163"},{"product_id":"msz-muz-ln12vfr-1-5hp-inverter-heat-pump-split-type-air-conditioner","title":"MSZ\/MUZ-LN12VFR 1.5HP Inverter Heat Pump Split Type Air Conditioner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cfont face=\"Arial, sans-serif\"\u003eHuman Sense MOVE EYE\u003cbr\u003e\u003c\/font\u003eDirect\/Indirect Flow\u003cbr\u003eDual Barrier Coating\u003cbr\u003e\u003cbr\u003e\u003cfont face=\"Arial, sans-serif\"\u003e\u003cspan style=\"font-size: 10.5pt;\"\u003eThe product price has included\r\nthe indoor and outdoor unit, but the installation fee has not be included. Our\r\nstaff will contact customers and arrange on-sit inspection after purchase, and\r\nthe delivery and installation will be arranged upon acceptance of quotation.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"1.5 HP \/ White1","offer_id":51433072558212,"sku":"B504888","price":15980.0,"currency_code":"HKD","in_stock":false},{"title":"1.5 HP \/ Red1","offer_id":51433072689284,"sku":"B504953","price":15980.0,"currency_code":"HKD","in_stock":false},{"title":"1.5 HP \/ Black1","offer_id":51433072787588,"sku":"B504954","price":15980.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/7ecf241395022afcca87b0a8cc13d4ae.jpg?v=1767329504"},{"product_id":"msz-muz-ln18vfr-2hp-inverter-heat-pump-split-type-air-conditioner","title":"MSZ\/MUZ-LN18VFR 2HP Inverter Heat Pump Split Type Air Conditioner","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cfont face=\"Arial, sans-serif\"\u003eHuman Sense MOVE EYE\u003cbr\u003eDirect\/Indirect Flow\u003cbr\u003eDual Barrier Coating\u003cbr\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Broadwaylifestyle - 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