{"product_id":"sony-a7c-mirrorless-camera-with-28-60mm-f-4-5-6-lens-kit","title":"SONY A7C Mirrorless Camera with 28-60mm f\/4-5.6 Lens Kit","description":"\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eAlpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eSONY A7C cameras Full-frame performance, made compact\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eUncompromising quality for stills and movies\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eStunning image quality, only possible from a full-frame sensor\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: Calibri; font-size: medium;\"\u003eSONY A7C cameras \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eFull-frame imaging in a compact body\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eSuperior light collection means high-quality, low-noise images\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eBigger sensors create better images, and the α7C's full-frame \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003esensor is much larger than the sensors in smartphones, compact \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003edigital cameras and similar-sized APS-C interchangeable-lens \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ecameras. The resulting increased light collection allows for \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eprofessional-quality images with reduced noise, and more \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eretained detail in both shadows and highlights.\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: PMingLiu; font-size: 16px;\"\u003e \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eMake a difference with a larger sensor\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eWith a full-frame sensor it’s possible to take shots and \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eachieve impressive images that are unique to this format. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C’s sensor is more than twice the size of the sensors \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003efound in APS-C cameras of similar body size, and up to 30 times larger than a smartphone sensor, for stunning images with greater depth and detail.\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eCompact size, easy operation\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C was fashioned to be compact, lightweight and portable \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ewithout compromising genuine full-frame camera performance. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThis goal was accomplished by developing new mechanical \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003ecomponents, such as a space-saving shutter and optical \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003estabilisation unit, along with layout and structural \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eenhancements. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cspan style=\"font-family: Calibri; font-size: medium;\"\u003eSONY A7C cameras \u003c\/span\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eEnjoy the full-frame advantage\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eThe α7C's full-frame sensor does more than just capture more \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003elight. Enhanced image depth, dynamic range and detail are all\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e possible thanks to the large sensor and pixel size. \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eLenses to match your style\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eA vast E-mount lens line-up, from wide to telephoto, video and \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003especialised\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eExpand your movie-making options\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eAchieve truly artistic movie-making with the superb control, \u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003eimage quality and dimensionality of full-frame.\u003c\/font\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp style=\"margin: 0cm 0cm 0pt;\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cspan lang=\"EN-US\"\u003e\u003cfont face=\"Calibri\" size=\"3\"\u003e\u003cbr\u003e\u003c\/font\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Broadwaylifestyle - Global","offers":[{"title":"Black1","offer_id":51430833193092,"sku":"A110629","price":14390.0,"currency_code":"HKD","in_stock":false},{"title":"Silver1","offer_id":51430833324164,"sku":"A110630","price":14390.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/1203\/9300\/files\/bda74bbbe463ff7183496d588cb0151f.jpg?v=1767216591","url":"https:\/\/global.broadwaylifestyle.com\/products\/sony-a7c-mirrorless-camera-with-28-60mm-f-4-5-6-lens-kit","provider":"Broadwaylifestyle - Global","version":"1.0","type":"link"}