The English name of our brand is "Ego" literally for "self".

"ego" comes from Latin, and the German ich and English I are homologous words,
The Chinese transliteration "Er gao" is a kind of cognition.

Regarding its own individual existence, personality traits, and social image, it produces a kind of cognition, consciousness, and image.

EGO Innovation is the process of self-creation, pursuit and surpassing oneself. Do not make comparisons, only to surpass and innovate and create continuously.

Three English letters from Ego can be deconstructed as follows;
E stands for enthusiasm, ie Eager
G stands for guarantee, our product quality ,that is, Guaranteed
O stands for special, excellent, that is Outstanding
The above three points can be described as the characteristic 
DNA of the brand, which is also the policy of Ego.